Creative + Packaging Design

A ketchup-colored paint? It might sound like a gimmick, but "tomato red" really is the trend to look out for in 2024

Red HTK 57 is a pigment-rich dark red that perfectly matches the mouth-watering colour of Heinz tomato ketchup. With its dark undertones, this tasty hue is surprisingly versatile and sure to create a statement.

Creative was used for brand key visuals, PR, social, ecom, paid ads.

www.lick.com/Heinz

Coverage:
Campaign.co.uk (Ad of the day)
AdAge
PR Week
Livingetc
Homes & Gardens
HouseBeautiful
The Drum

Creative Director: Phil Vincent
Head of Content: Ed Conder
Photographer: Lewis Rhodes
Stylist: Nuala Sharkey
Retoucher: Duncan Robinson
CMO: Rachel London
Brand Manager: Elle Kinsman
Head of Social: Amie Caswell
Set Build: Stagg Build