Campaign Activation

Yinka Ilori is a multi-disciplinary artist and designer whose bold visual language draws on his British-Nigerian heritage. He collaborated with Lick to create a bespoke palette and wallpaper collection.

To give people the chance to live with a maximalist style, Lick redecorated two rooms at Locke Broken Wharf hotel opposite the Tate Modern. The public and press could stay over and fully experience a maximalist lifestyle for themselves, hopefuly inspiring them to bring a little joy home with colour.

Lick hosted a Q&A with Yinka and Tash the lead Colour Consultant, which required transforming the restaurant into a stage and seating area.

Artist: Yinka Ilori

Brand Director: Emily Strang

Creative Director: Phil Vincent

Creative Producer + Art Director: Sarah Cottingham

Stylist: Sally Cullen

Location: Locke Broken Wharf hotel