Brand Identity + Packaging Design

Building trust and authority with a new-to-market professional paint for the trade market. Vincent designed the packaging, brand identity, and art directed all assets to launch in a major wholesaler - Screwfix.

The brand has established itself as a trusted partner for professionals in the painting industry, known for delivering top-notch products and services. LickPro has adopted a distinctive style that sets it apart from its competitors. With a focus on innovation and efficiency, the brand offers a wide range of high-performance paints, coatings, and finishes that cater to the specific needs of trade professionals. LickPro's style can be characterized by its unwavering commitment to durability, ease of application, and superior coverage. Whether it's interior or exterior painting projects, the brand's products consistently deliver exceptional results, ensuring customer satisfaction and long-lasting beauty. LickPro's dedication to quality and its tailored solutions have made it a preferred choice among trade professionals, cementing its reputation as a go-to brand in the world of trade paint.

Creative Director: Phil Vincent

Designer: Phil Vincent

Creative Production agency: Candour Creative

Photography: Zac Crawley

Head of Content: Ed Conder