Event Identity

A cohesive brand package for PlayStation’s Paris Games Week. The creative execution was designed for use across video, static and print formats.

The concept takes the familiar and warps it in ways that seem surreal and mesmerising. International landscapes are interlinked through folds and patterns uniting the world through play.

Creative Director: Oliver Ruddick

Art Director & Designer: Phil Vincent

Photography: Nigal Raymond

Animation: Kaye Cae